WordPress, also known as WP, was created in 2003 as a blogging platform. Today WordPress is a complete CMS (Content Management System) used on millions of personal or business websites around the world. According to Wikipedia WordPress was used by more than 23.2% of the top 10 million websites as of August 2013!
The name WordPress is synonymous with ease of use and content creation, and that is why so many small business owners are making the switch to it.
Here are the top reasons why WordPress is a good solution for you:
Fast and Easy Installation
WordPress is designed to be installed quickly. Most of the hosting providers today have automated WP installations scripts ready, so simply hit the installation button and enjoy a one-click solution for creating your small business website. Once started, simply follow the prompts that appear on the screen to finalize the installation.
The time required for installation is no more than one minute, which is likely not enough time to set you behind in your workday. Even for a novice computer user, the installation is simple and is quick to complete. At that point, you can start adding content right away.
Ease of Use
WordPress is easy to use. From adding new posts and pages to inserting text or images, creating galleries, and adding plugins that extend the basic functionalities. The back-end dashboard is clearly laid out to guide you through the processes and functions. All of the tools you need are right there for you at your fingertips.
With such a simple and intuitive layout, you save money by not having to take courses to learn coding or other technical knowledge. That also gives you more time to focus on pressing tasks at your business and daily operations.
Update from Anywhere, Anytime
One of the most important benefits when using WP is that you can update your website easily from anywhere around the globe, at any time. You don’t need a special computer or special software to manage your website. Provided that you have an internet connection, you can log into your dashboard and alter posts, change the order of menus, delete text, and more.
As well, you are not stuck to the desktop computer for managing your WordPress site. You can update and manage your website from your smartphone or tablet easily. That is important as you want to keep your clients interested and also maintain a site that is always updated and content is fresh. That is convenient when you’re on the go a lot as a small business owner.
Tutorials and Resources
If you are curious about all of the options and functions that WordPress can do for you, there are practically unlimited free sources of information available online to help improve your experience even more. From browsing YouTube videos for visual tutorials to articles around the web offering useful tips and problem-solving solutions, you can get your fill of details about how to make the most of your WP business site.
There are entire websites devoted to how to use WordPress, offering videos, documents, and e-books. Use the free tutorials to improve your skills or to find out ways to enhance your efficiency with using WP. There are tutorials for all levels, from beginner to advanced. Get all of this without spending a penny of your budget.
As a small business owner, WordPress also provides you with the ability to customize your website exactly how you want it to look. There are millions of WP themes available to choose from, so you can pick the exact layout you want to present to end-users. Some of these themes are even available for free, which is great when you have a small budget.
Other ways to customize your site are with plugins, most of which are available to download for free. Plugins improve the functionality of your site; there are plugins designed to improve security, add contact forms, detect spam and so much more…
There are many options for how you make your site look and feel. With WordPress, you have full control through each of the modifications you decide to make. Add sidebars, change background or text colors, modify fonts, and more. The possibilities are endless, and you do not even need to hire a web designer to customize your small business website.
Automatic Updates and Security Patches
Another reason to switch to WordPress is that the core system automatically updates in the background to the newest versions. Whether it is minor changes and fixes or major security changes that WP is rolling out, your small business website stays up to date with the automated update approach.
The benefits are twofold. Firstly, your site stays secure; WordPress updates your site when there are new security threats uncovered. Secondly, you enjoy a streamlined approach that does not require you independently to investigate any updates you need on your own time. Enjoy the ease of automation instead to stay up on the newest WP features.
Latest Web Technologies
WordPress is also a good solution for small business owners because it uses the latest cutting-edge technologies. While some other platforms are difficult to use because of outdated technologies, WordPress is always there on the front of the emerging new technologies covering all latest recommendations by W3 Consortium and including latest updates of HTML5, PHP, jQuery, CSS3, MySQL and all other related technologies which are used by WordPress.
For example, WordPress offers themes with Responsive Design. The term “responsive” means that the theme layout is flexible enough (liquid) to alter your site layout to fit the display of the smaller mobile devices, tablets, laptops or desktop screens or any other ways the end user looks at your site. Your site looks its best in any viewing environment, regardless of the type of device or screen size. This is also a favored design concept by Google which makes WordPress a perfect solution indeed.
The SEO Benefit
WordPress comes as SEO-ready platform by default. By following the latest Search Engine recommendations, rules and algorithm changes WordPress is always updated to the latest standards so it is also SEO-friendly. There are also many plugins and tutorials available online that offer ways to enhance your site’s SEO even further than WP is to begin within a basic website.
Having strong SEO makes your site more crawl-able and likely for Google and other major search engines to find the content, index it properly and then present it on the search results pages which increases your page views and attracts potential customers for your business.
With so many options, functionalities and benefits for the website owner, WordPress has grown to be the perfect solution for modern website development for small business owners.